Marketing Advice in Nottingham
Simple Marketing Consultancy was founded in 2010 to help family and owner managed businesses and professional partnerships access the advice of a qualified marketer.
Our business model is to act as your self employed outsourced marketing manager. Typically our clients are at the stage where they can’t justify a full time marketer but realise they do need to professionalise their marketing in order to grow. Our model helps them develop to the point where full time support is needed. This outsourced solution provides the client with access to our vast knowledge and experience in a flexibile solution that suits their requirements, without the burden of employing a marketing professional full time.
Our assistance with strategic planning, customer segmentation, and hands on involvement to ensure the tactical marketing plan is implemented on an ongoing basis helps our client to achieve their business goals. Our support includes email marketing, direct marketing, event management, PR, website SEO and blog writing, copywriting collateral and all other business development activities.
Building your reputation is also important, and we can help here too with excellent contacts in the local media which we use to increase our your brand awareness.
As we work on an hourly basis, the choice is yours as to how you utilise our skills and expertise to ensure your marketing function supports your business.
Clients say they like working with us because they have access to our many years of experience. This ensures their marketing strategy is focused and effective with ongoing access to us as a sounding board for future ideas. They also like the fact that they have access to advisers they can trust to roll their sleeves up to implement the activity too.
Sadly, there are many consultants who will help you develop the strategy and then don’t want to get involved in “doing the doing.” Consequently the business is left to carry out the activity, which is where they were in the first place! We enjoy doing both, so things do get done and our clients get value for money.
Most assignments start with a one–off project to determine target markets, messaging, databases and plan promotional activity for the next 12 months. This varies from a morning to 1-2 days, depending on requirements. The output is a marketing report, action plans and a budgeted plan. We then move towards implementation based on the number of hours the client wishes to pay versus what they wish to do themselves using in-house resources. But if you have this in place we can jump to tactical support asap.
We can quite honestly say that most clients have enjoyed a return on their investment either by work won as a direct result of a regular programme of marketing activity, or from us introducing them to others in our network.