Our business model works well for family or owner managers who know they need marketing advice and support but not on a full time basis. We can help you define your strategy, who to target and how to communicate the benefits of your products and services to increase sales.
You therefore access the skills and knowledge of an expert marketer capable of setting the right strategy, who can also help you implement the required actions efficiently and effectively due to their previous hands-on practical experience.
A full review of your current approach to marketing – how your company is being perceived and what you want to achieve. This improves effectiveness, highlights areas for development and increases the efficiency of your marketing spend. This is a full-on, but practical review of where are you now and where do you want to be.
Based on our marketing audit we present suggested strategies, objectives and tactics, including who to target, where, what to say and how. Ensuring your marketing activity is focused and delivers the results you want to get you where you want to be.
A month by month plan of recommended marketing promotional activity, with a measureable budget to maximise the return on your investment.
The provision of day-to-day marketing services which releases your time to focus on managing your business:
Copywriting and sending creative direct mail, letters, newsletters, email campaigns and e-newsletters, website news stories.
Product launches, seminars, office openings, celebrations and golf days.
Advertising and Sponsorship
Researching and negotiating relevant advertising and sponsorship packages.
Setting up LinkedIn, Facebook and Twitter profiles and posting articles.
Advice on a strategy to raise your profile in the media to deliver your message and increase sales and profit. We have excellent relationships will all local business editors and journalists with access to a national PR News-wire services if required.
We have written numerous award winning entries and, having experienced being both sides of the fence, we understand the judging process and what makes an awards submission compelling enough to win. We will even say if you haven’t yet built up enough supporting evidence to enter and how to go about ensuring you have done so for next year!
Help to recruit your own in-house marketing specialist. Saving you money, reducing your admin burden and ensuring you get a marketer with the appropriate skills and experience.
Client Relationship Management
It definitely costs more to win new work than it does to retain and develop your existing client base. Working with your client account team, we can help you to understand who your best clients are, how strong your relationship is, how to communicate with them and how to ensure your crown jewels are retained using a carefully co-ordinated key account management planning process. This is about identifying your best clients and delivering a celebrity service to all clients, differentiating you from the crowd.
We are not all born sales people. Simple will help identify your hunter /gatherers and help you implement processes to build their confidence and provide them with practical action plans which motivate and get the best out of them.
Changing a brand name or corporate identity is not as straight forward as designing a new logo. Simple will help you manage the process from appointing design agencies, defining your brand values and any internal cultural changes you may wish to implement, to helping you plan your external promotional strategy to position and launch your new brand.
Your website may need a re-fresh, or perhaps you’re looking to develop your first site. Simple can help you to define your requirements into a carefully drafted brief so that the web design agency has a clear set of directions. We also help to define the key worded content and optimum structure to ensure your website ranks well in organic SEO search results.
Your website delivers exactly what you want.
We can then help you keep it updated with quality copy such as case studies and news articles.
Keeping your team updated and motivated is a vital element of the marketing mix. Simple can help you develop this crucial internal communications plan. Ensuring your company encourages internal communication is very important, especially during difficult times like redundancy.