Whether you are happy with your current branding or are considering a company rebrand – like it or not, and regardless of whether it is intended, we are all a brand. A personal brand or a company brand, as soon as something is named or introduced, a set of perceptions and an identity arises as a result of the image presented.
Your company brand identity is based on the perception that your customers, and those who influence the purchase decision have gained from what they have seen or heard (or not seen and heard in some instances!) during their research on your company, or their interactions with it.
A number of factors combine to affect their decision to buy from you or one of your competitors. So, it is always important to know what these people think about your company and why they have arrived at this perception, especially if you wish to change them.
If you are considering a company rebrand, remember the process is much more than simply a change of logo. A rebrand initiative is your opportunity to alter perceptions, drive a change in the behaviour of your staff and an opportunity to wipe the slate clean and drive forward a new era in your business.
At Simple Marketing Consultancy, as chartered marketers we have been involved in several rebrands. We have helped our clients draft creative briefs, interview and appoint creative design agencies and project managed the creation of new collateral.
Internally, we have created internal communications to inspire and engage staff to adopt the required behaviours and values. This helps to ensure that the new brand becomes ‘lived’ and your brand guidelines are adhered to in all visual and verbal communications your business has with its clients, prospects and other stakeholders that have influence over how your brand is perceived.
Externally, we then help to create, project manage and implement marketing campaigns to launch the re-brand and re-position your business so that the rebrand project achieves the objectives you intended.
Many companies chose to rebrand as they approach a major company anniversary where the rebrand initiative becomes part of the anniversary celebrations.
If you are considering a rebrand exercise and need a marketing expert to guide you through the process and project manage the work, please get in touch.