For many businesses, their website is like the shop window of a retailer – website copywriting can often lead to the very first impression a new customer will have of your business and a major influence on whether they choose to enter and browse!
In today’s digital world, a well-designed and expertly written website that has been developed by specialists who understand how search engines work and how your customers will want to interact with you is vital.
If you need website copywriting for a new website we work with a network of preferred website specialists who have the required skills and experience to create simple ‘brochure’ websites or complex ‘e-commerce’ websites.
Our role is to project manage the process. This will include writing the project brief, helping to create the ‘wireframe schematic’ outlining how visitors will browse content and structuring content so that all keywords and phrases are incorporated into the content map and will appeal to your marketing persona’s.
We can then liaise with the developer to ensure content is written and uploaded and meets all SEO requirements to give your website the best chances of ranking high in organic listings. This sounds easy, but website copywriting requires lots of research, expertise and knowledge to ensure this results in the right traffic reaching your website.
SEARCH ENGINE OPTIMISATION – COPYWRITING
It is widely accepted that in order to rank highly in organic search your website must be regularly updated with content that creates trust and builds your reputation in the areas for which you want to get found.
Writing copy that captures organic traffic for your desired keywords actually takes quite a bit of researching and skill and knowledge – especially to ensure a consistent tone of voice and that content is in line with your brand values.
Most of our retained clients use us to write advice articles, case studies, news stories and new page content which has helped them achieve page one organic rankings and dramatic increases in leads generated via web enquiry forms and phone calls track from their website.
If we can help you improve the performance of your website, please get in touch.