Having just read a book first published in 1990 by Jan Carlszon who transformed the fortunes of Scandinavian Airlines (SAS) it set us thinking about customer touch points – the moments of truth when customers form their very first impression.
Nottingham Professional Services is encouraging business owners and the advisory community to begin their World Cup preparations early by attending their annual summer ball.
Our client Wynbrook Care Homes is celebrating awards success following the announcement that Fernhill House Care Home won an award at the 2018 Pinders Healthcare & Design Awards in London.
A useful perspective that may help (B2B) marketers when determining the legal basis on which you chose to justify contact under GDPR – ‘consent’ versus ‘legitimate interest.
Marketing Personas are fictional representations of your clients and prospects – having a deep understanding of each particular persona helps you to test your entire marketing mix and perfect your promotional strategy
Picking a keyword or phase for which you want to get found is often very competitive, free keyword search tools help identify what are called ‘long tail keywords.’
With new GDPR rules about to play a significant role in how firms store their data, it is imperative businesses understand how to avoid being penalised.
