The importance of a marketing culture

Bev Cook, Managing Director of Simple Marketing Consultancy, explains why in today’s multi-connected and multi-channel world, it is more important than ever for businesses to be marketing led and have a marketing culture.


Moments of Truth – Mystery Shopping

Having just read a book first published in 1990 by Jan Carlszon who transformed the fortunes of Scandinavian Airlines (SAS) it set us thinking about customer touch points – the moments of truth when customers form their very first impression.


GDPR: Implications for B2B marketers

A useful perspective that may help (B2B) marketers when determining the legal basis on which you chose to justify contact under GDPR – ‘consent’ versus ‘legitimate interest.


What is a marketing persona?

Marketing Personas are fictional representations of your clients and prospects – having a deep understanding of each particular persona helps you to test your entire marketing mix and perfect your promotional strategy

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