The role marketing should play when selling a business

Posted in Advice

Selling a business takes time, which means that you need to plan well in advance. Especially as it is highly unlikely your business will be entirely ready to sell. This is where marketing can help.

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What is UX marketing and why is it important?

Posted in Advice

SMC discusses the importance of UX marketing and why your business should be adopting this marketing approach.

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Should I reduce marketing budgets due to Brexit?

Posted in Uncategorized

Should I reduce marketing budgets due to Brexit? Advice article outlining the ways to approach marketing planning in light of Brexit.

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Is your social media strategy a risk to your business?

Posted in Advice, General News

If you own a business, promoting it using social media can be both a risk and a competitive edge. But do you have a well thought out social media strategy with supporting employee policies to ensure your business is not at risk?

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SMC helps Blueprint Interiors get shortlisted for East Midlands Business Masters Award

Posted in Advice

Simple Marketing Consultancy is delighted to announce that our client, Blueprint Interiors has been shortlisted as a finalist for the Innovation award at the East Midlands Business Masters 2019.

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The importance of a marketing culture

Posted in Advice, General News

Bev Cook, Managing Director of Simple Marketing Consultancy, explains why in today’s multi-connected and multi-channel world, it is more important than ever for businesses to be marketing led and have a marketing culture.

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Top 5 challenges marketers face in B2B roles

Posted in Advice, General News

With a wider remit of job responsibilities, we outline the top 5 challenges marketers face in B2B roles in this ever changing modern business environent.

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Chartered Marketer Status renewed for another year

Posted in General News

Simple Marketing Consultancy is pleased to announce that Founder and Managing Director, Bev Cook has had her Chartered Marketer status re-approved until June 2019.

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Simple Marketing Consultancy looks back on its 8th birthday

Posted in Uncategorized

Nottingham based marketing agency, Simple Marketing Consultancy looks back on its 8th anniversary providing professional marketing advice to businesses within the East Midlands.

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How is the shift to mass customisation influencing marketing?

Posted in Advice

An advice article discussing how marketers are shifting their approaph towards an era of mass customisation versus mass marketing.

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Moments of Truth – Mystery Shopping

Posted in Advice

Having just read a book first published in 1990 by Jan Carlszon who transformed the fortunes of Scandinavian Airlines (SAS) it set us thinking about customer touch points – the moments of truth when customers form their very first impression.

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Kick off World Cup Celebrations with Summer Ball

Posted in General News

Nottingham Professional Services is encouraging business owners and the advisory community to begin their World Cup preparations early by attending their annual summer ball.

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Wynbrook win healthcare design award

Posted in General News

Our client Wynbrook Care Homes is celebrating awards success following the announcement that Fernhill House Care Home won an award at the 2018 Pinders Healthcare & Design Awards in London.

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GDPR: Implications for B2B marketers

Posted in Advice

A useful perspective that may help (B2B) marketers when determining the legal basis on which you chose to justify contact under GDPR – ‘consent’ versus ‘legitimate interest.

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What is a marketing persona?

Posted in Advice

Marketing Personas are fictional representations of your clients and prospects – having a deep understanding of each particular persona helps you to test your entire marketing mix and perfect your promotional strategy

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