Simple Marketing Consultancy |

The importance of a marketing culture

Bev Cook, Managing Director of Simple Marketing Consultancy, explains why in today’s multi-connected and multi-channel world, it is more important than ever for businesses to be marketing led and have a marketing culture.

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Top 5 challenges marketers face in B2B roles

Posted in Advice, General News

With a wider remit of job responsibilities, we outline the top 5 challenges marketers face in B2B roles in this ever changing modern business environent.

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Chartered Marketer Status renewed for another year

Posted in General News

Simple Marketing Consultancy is pleased to announce that Founder and Managing Director, Bev Cook has had her Chartered Marketer status re-approved until June 2019.

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Simple Marketing Consultancy Anniversary

Simple Marketing Consultancy looks back on its 8th birthday

Posted in Uncategorized

Nottingham based marketing agency, Simple Marketing Consultancy looks back on its 8th anniversary providing professional marketing advice to businesses within the East Midlands.

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How is the shift to mass customisation influencing marketing?

Posted in Advice

An advice article discussing how marketers are shifting their approaph towards an era of mass customisation versus mass marketing.

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Moments of Truth – Mystery Shopping

Posted in Advice

Having just read a book first published in 1990 by Jan Carlszon who transformed the fortunes of Scandinavian Airlines (SAS) it set us thinking about customer touch points – the moments of truth when customers form their very first impression.

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Kick off World Cup Celebrations with Summer Ball

Posted in General News

Nottingham Professional Services is encouraging business owners and the advisory community to begin their World Cup preparations early by attending their annual summer ball.

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Wynbrook win Pinders award for Fernhill House Care Home

Wynbrook win healthcare design award

Posted in General News

Our client Wynbrook Care Homes is celebrating awards success following the announcement that Fernhill House Care Home won an award at the 2018 Pinders Healthcare & Design Awards in London.

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What is a marketing persona?

Posted in Advice

Marketing Personas are fictional representations of your clients and prospects – having a deep understanding of each particular persona helps you to test your entire marketing mix and perfect your promotional strategy

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How marketing has changed

Posted in Advice

Managing Director, Bev Cook, reflects of how marketing has changed since she began her career in 1995.

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Free keyword search tools

Posted in Advice

Picking a keyword or phase for which you want to get found is often very competitive, free keyword search tools help identify what are called ‘long tail keywords.’

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