GDPR: Implications for B2B marketers

A useful perspective that may help (B2B) marketers when determining the legal basis on which you chose to justify contact under GDPR – ‘consent’ versus ‘legitimate interest.


What is a marketing persona?

Marketing Personas are fictional representations of your clients and prospects – having a deep understanding of each particular persona helps you to test your entire marketing mix and perfect your promotional strategy


Free keyword search tools

Picking a keyword or phase for which you want to get found is often very competitive, free keyword search tools help identify what are called ‘long tail keywords.’

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