Croft Printing has appointed Simple Marketing Consultancy to help them develop a more diverse marketing strategy and promotional plan and respond to a massive increase in orders from the food industry following the coronavirus outbreak.
If you own a business, promoting it using social media can be both a risk and a competitive edge. But do you have a well thought out social media strategy with supporting employee policies to ensure your business is not at risk?
Bev Cook, Managing Director of Simple Marketing Consultancy, explains why in today’s multi-connected and multi-channel world, it is more important than ever for businesses to be marketing led and have a marketing culture.
Having just read a book first published in 1990 by Jan Carlszon who transformed the fortunes of Scandinavian Airlines (SAS) it set us thinking about customer touch points – the moments of truth when customers form their very first impression.