If you own a business, promoting it using social media can be both a risk and a competitive edge. But do you have a well thought out social media strategy with supporting employee policies to ensure your business is not at risk?
Bev Cook, Managing Director of Simple Marketing Consultancy, explains why in today’s multi-connected and multi-channel world, it is more important than ever for businesses to be marketing led and have a marketing culture.
Having just read a book first published in 1990 by Jan Carlszon who transformed the fortunes of Scandinavian Airlines (SAS) it set us thinking about customer touch points – the moments of truth when customers form their very first impression.
Marketing Personas are fictional representations of your clients and prospects – having a deep understanding of each particular persona helps you to test your entire marketing mix and perfect your promotional strategy