Simple Marketing Consultancy |

Moments of Truth – Mystery Shopping

Posted in Advice

Having just read a book first published in 1990 by Jan Carlszon who transformed the fortunes of Scandinavian Airlines (SAS) it set us thinking about customer touch points – the moments of truth when customers form their very first impression.

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Kick off World Cup Celebrations with Summer Ball

Posted in General News

Nottingham Professional Services is encouraging business owners and the advisory community to begin their World Cup preparations early by attending their annual summer ball.

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Wynbrook win Pinders award for Fernhill House Care Home

Wynbrook win healthcare design award

Posted in General News

Our client Wynbrook Care Homes is celebrating awards success following the announcement that Fernhill House Care Home won an award at the 2018 Pinders Healthcare & Design Awards in London.

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What is a marketing persona?

Posted in Advice

Marketing Personas are fictional representations of your clients and prospects – having a deep understanding of each particular persona helps you to test your entire marketing mix and perfect your promotional strategy

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How marketing has changed

Posted in Advice

Managing Director, Bev Cook, reflects of how marketing has changed since she began her career in 1995.

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Free keyword search tools

Posted in Advice

Picking a keyword or phase for which you want to get found is often very competitive, free keyword search tools help identify what are called ‘long tail keywords.’

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Best time to update a website

Posted in Advice

Advice on the best time to update a website from Simple Marketing Consultancy in Nottingham who specialise in writing website copy.

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New client wins kick off 2018!

Posted in General News

Simple Marketing Consultancy in Nottingham appointed by Nottingham Professional Services and Data Clarity based in Derby.

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Does Your Email Marketing Strategy Create A Sales Funnel?

Posted in Advice, General News

A new buzzword has entered the marketing world, but what exactly is an email funnel and can it be implemented into your digital marketing strategy?

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What Facebook Knows About You

Posted in Advice, General News

Do you know what facebook knows about you, despite, what you may think, having tightly locked down all the appropriate privacy settings?

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Which Email Marketing Software Is Right For Your Business?

Posted in Advice, email marketing software

An advice article outlining the pro’s and con’s of the leading email marketing software solutions most applicable for use by owner managed businesses.

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