Infotec Limited

Testimonial for Simple Marketing Consultancy in Nottingham from Infotec Limited

Infotec recognised that as a leading supplier of passenger information display systems to the UK rail sector the company could be at risk should funding in this sector be reduced in the future.

We sought help from Bev to help us understand how we could encourage the deployment of our displays in other sectors that use passenger information systems such bus, tram and metro. We also wanted to understand the demand for “onboard” solutions and overseas markets.

Working with our in house sales and marketing admin manager, who was part way through studying for his CIM Diploma, Bev has helped us conduct the relevant market research and write a proposal for the Board on how to begin marketing to these new sectors.

She has also helped us obtain matched funding from The Manufacturing Advisory Service towards these market research costs.

The company has benefited enormously from her experience and knowledge, much of which has now been passed on to our in-house team who are now much more confident in their marketing ability.

She also helped us procure a suitable website developer for our new website and she ensures we embark on a regular programme of tactical marketing activity to continually raise our profile and win new business in our chosen markets. This has included attendance at major industry trade exhibitions. We now have a very strong pipeline of new work.

In 2013, we were a finalist in the National Transport Awards and won the “Railtex” award for Station Facilities. We entered the awards as a result of Bev’s advice and were very reticent to do so at first. The profile from the awards has heightened our credibility with large transport operators and further recognised our commitment to ‘innovation and service excellence.’

Tim Court, Managing Director, Infotec Limited