Data Clarity


“Having successfully developed a range of software solutions to help businesses manage data, Data Clarity wanted to increase sales and improve its market presence on a global basis. I was therefore keen to ensure the marketing team, processes and strategies we were planning would support our ambitions. On recommendation from a business associate, I invited Simple Marketing Consultancy to carry out a marketing review and to work with our marketing manager to help focus our targeting and segmentation and develop product marketing and communications campaigns. We have been working with SMC since February 2018. The advice has enabled us to radically step up our game and has helped our marketing manager to flourish under the new responsibilities. True to their business model, SMC has helped us get to a point where this investment has attracted the attention of global players and helped us win new business. This heightened profile has attracted support from Gartner with whom we have now partnered in order to take us to the next level.”

Kevin Carrick, CEO, Data Clarity

“Initially I was a little nervous about having my plans closely examined  by an outside consultant, but Bev & Elliot could not have been more supportive. They have helped me grow confidence in my ability as both a strategist and marketing practitioner. Once the review was completed and the strategy and tactical plan had been approved by management, I benefited enormously from having access to SMC as a mentor and sounding board for new ideas, with advice on how best to present our features and benefits. It was also great to be able to have them as an extended part of the marketing team to write our press releases, case studies and manage our social media. I have learned a lot from these very experienced practitioners!”

Chloé Farmer, Marketing Manager

Data Clarity