Marketing collaboration kick starts 2021

L_R Matt Wheatcroft Bev Cook Elliot Cook

We are delighted to announce that we have rekindled relations with full service marketing agency Purpose Media  as we combine our outsourced marketing expertise to help businesses kick start their 2021 marketing programmes.

Our collaboration is firstly to help Purpose Media increase their own brand awareness, but we will also be helping to enhance the PR skills of their client account management team so advisers are better able to spot opportunities that will help clients increase their profile.

There have been many changes in local media personnel, how media outlets prefer to accept news stories and the criteria for which news will be used.  Simple Marketing Consultancy has this in depth knowledge and the personal contacts with the key people in the East Midlands.

When Simple Marketing Consultancy was established by Director Bev Cook in 2010, Purpose Media became one of our very first clients when they employed just five staff and focused on the development of e-commerce websites. The relationship continued until 2016 when Purpose Media completed its transformation into a full service digital marketing agency and recruited its own in-house marketers.

The recent collaboration has arisen on the back of a need to help businesses affected by the coronavirus pandemic fight back and head into 2021 with a robust marketing strategy and a comprehensive programme of marketing activity that delivers a tangible return on investment.

Commenting, our Account Director Elliot Cook said, “When we start working with clients our ultimate goal is to get them to the point where they need their own in-house marketer so we often remain in touch. We have retained a number of mutual clients who use Purpose Media for creative design and SEO expertise, and it’s great that we are working together again to help businesses kick start 2021 with effective and well targeted marketing plans.”

Purpose Media Managing Director Matt Wheatcroft added, “As well as having expert understanding of PR and marketing, Bev & Elliot also understand the value of all the creative and digital expertise we can offer. Our services are therefore very complimentary. Together I believe we can help East Midlands businesses take advantage of and gain a better understanding of the benefits of digital marketing as well as the opportunities than can be gained from issuing interesting press releases.”

Based in South Normanton on the Notts & Derby border, Purpose Media will be providing creative design, website development, digital marketing, content and video production expertise.

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