For one reason or another marketing is always ridiculed for being that one area of business that has the reputation of being flowery and insignificant. When money becomes tight, marketing activity always seems to be one of the first budgets to be cut. If your marketing is delivering a return on investment one has to ask the question, why?
If we had a pound for every remark such as “How is marketing going to help us see a return on investment?” I would probably not have to keep buying my lottery ticket every week!
So, in answering the question why marketing budgets are the first to get cut and why marketing has such a flowery perception, we need to take a minute to analyse what marketing is and who is best qualified to give strategic advice and implement the agreed tactics.
First and foremost, marketing is a key activity that builds your brand reputation and supports your sales results……Yep it’s only that. So why is it so often carried out by people without a marketing or business related qualification? Why is it so often that the office PA is left to implement the tactics? Could this be why there is a poor return on investment and marketing is viewed as fluffy ideas?
It stands to reason therefore that here at Simple Marketing Consultancy we would only recommend that people who are suitably qualified are the ones chosen to give advice or take decisions over promotional practice.
As the owner of a family or owner managed business, I know it must be hard to choose the seemingly more expensive option of outsourcing to a professional when looking at a consultant’s day rate.
So, in substantiating the rationale to use a qualified person, I thought I’d try to explain what you should get for your money and what the going rate is for a marketing consultant.
One thing you need to be absolutely clear of before you consider hiring outsourced help is what type of consultant do you need. Marketing has become very fragmented in an age where you have digital specialists, SEO specialists, website specialists, CRM and client service specialists, strategy specialists, PR specialists and with YouTube becoming the second largest search engine, video is another important specialism.
Getting in people without the skills you need can be the difference between having a successful business or not having one at all. Or, the difference in perception between marketing being fluffy and delivering value!
We’ve all had first-hand experience of buying cheap – you’ll more than likely end up buying more than once.
Marketing is a long term investment, so initially, it can be seen as quite a sum! Particularly if it’s not something you’ve considered before
But like all things in life, you have to invest to see sustainable results. We would question any marketing practitioner that promises to deliver overnight results, because let’s face it, the quick fix is never the answer.
Typically, when we have worked with family and owner managed businesses in the past, their need for outsourced marketing is due to a need to generate and convert more leads or their need to increase customer loyalty by improving brand awareness.
At Simple Marketing Consultancy, we can provide just that. We have over 20 years of experience and have accumulated a vast knowledge of a broad range of marketing strategies and promotional tactics. We use this knowledge to recommend the best course of actions for our clients and if there is an area where specialist expertise is required, we access our extensive network of qualified professionals to ensure your needs are fully met.